The Bangalore-based fitness start-up gets MS Dhoni’s backing

MS Dhoni invests in Tagda Raho - The Brand That Reinvented The OG Indian Workout

Mahendra Singh Dhoni said, “Fitness is and has been a part of my life; when I was
young in the form of sports and now it has evolved to making workouts a part of my
everyday routine. When I came across Tagda Raho, the concept really appealed to me.
Intrinsically Indian, the equipment used in the workout has been a part of traditional
strength training and Tagda Raho has expertly innovated and adapted both the
equipment and the movements in a modern avatar. The workout involves movements
and an increased range of motion that activates several muscles that usually remain
dormant, it focuses on your core, and stability and enhances your mobility. This is also
excellent for athletes who are now looking at new forms of exercise to maintain their
fitness levels and remain injury-free.”
“I believe in investing in startups and homegrown brands that I can help grow from a
grassroot level. Tagda Raho for me is very interesting because of the innovation
involved in bringing a perhaps forgotten workout to the forefront once again. I am very
excited to be part of the brand’s vision in expanding and taking the workout to all

corners of the country.” he added.
Having made waves with the innovative approach to functional training, the brand’s
movement protocols and equipment modifications have made it effective for anyone
seeking fitness improvements as an alternative to a gym. The brand has reinvented the
“OG Indian Workout” by combining traditional equipment such as Indian clubs – the
Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen. The
equipment and training program have been used by professional teams and institutions
like the Lucknow Super Giants, Haryana Steelers & the National Cricket Academy (NCA)
which helped the brand gain recognition and credibility within the industry.

Rishabh Malhotra, Founder of Tagda Raho

said, “Mahendra Singh Dhoni has been
a role model for the country, he defines physical fitness and longevity in sport and we
are extremely happy to have him back the Tagda Raho team and vision. His dedication
to fitness and supporting homegrown brands perfectly aligns with our mission to
empower individuals to lead healthier lives and add a new dimension to Indian physical
culture. Our aim is to expand Tagda Raho’s training dugouts across India and enter
international markets, with a belief in the potential of Indian fitness practices to make a
global impact.”
Tagda Raho’s immersive workout experience offers full body circuits which help people
focus on the key pillar of strength, endurance and mobility. The brand also has
patented modular equipment, enabling customization and adaptability to suit different
needs.